Bridging the new generation gap

In the 60’s we defined the “generation gap” as a function of the age at which you were exposed to television. Early enough, say 5 or 6, and you were on one side. Much later than that and you were on the other side. A new “technology based” generation gap has appeared – gamers and non-gamers. Below about the age of 35 and you are a gamer. Above that marker and likely you are not. This could be changing.

While Nintendo’s competitors in the game space, Sony (PlayStation) and Microsoft (Xbox), are attempting to drive their businesses by increases in computing power leading to more sophisticated games, Nintendo is attempting to expand the gaming market into the boomer market by, among other things, lowering the learning curve by simplifying the user interface.

Read The Economist article here.


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